This is a great preso from the Razorfish Client Summit talking about Nike’s ‘write the future’ social media strategy. 2 years in the making, listening to the audience, building up to the world cup. Now they’ve got over 11 million engaged fans under 24 years old and they reckon they’re only getting started.
ClientSummit2010_KerriHoytPack(Nike) from Razorfish on Vimeo.