Brent Tunney - Digital Creative Sydney » Ramble http://spencehouse.com Brent Tunney - Digital Creative Sydney Sun, 02 May 2010 23:38:43 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Would you like some ice with that? http://spencehouse.com/index.php/2009/12/would-you-like-some-ice-with-that/ http://spencehouse.com/index.php/2009/12/would-you-like-some-ice-with-that/#comments Tue, 15 Dec 2009 00:00:10 +0000 Brent http://spencehouse.com/index.php/2009/12/would-you-like-some-ice-with-that/ Kinda beautiful. Kinda dangerous. What happens when it all melts? Does it melt? Or is it stuck like this forever? “Yeah I’d love to come visit, but I left my car out last night and it’s gonna be stuck to the road for the next 6 months. ”

geneve

]]> http://spencehouse.com/index.php/2009/12/would-you-like-some-ice-with-that/feed/ 0 What the hell is ‘augmented’ anyway? http://spencehouse.com/index.php/2009/11/what-the-hell-is-augmented-anyway/ http://spencehouse.com/index.php/2009/11/what-the-hell-is-augmented-anyway/#comments Sun, 22 Nov 2009 23:57:40 +0000 Brent http://spencehouse.com/?p=92 This is great – buy Esquire magazine, go to website, see extra stuff. Cool. It‘s fun and a bit unexpected. Seems like it‘s really well made – little bit of a gimic maybe, but that’s okay. Extends the readers’ experience, they engage with the Esquire brand some more etc etc. So I like it, but why do they have to get all ‘cyber’ on it? Using words like ‘augmented reality’? Whoa, check it out maaan! We’re using ‘technology’!

I dunno. Good on them for doing something interesting, but I’m looking forward to the day when we can just make interesting content without banging on about the medium. I mean, when you receive a parcel, do you really care if it’s delivered by Australia Post, or Fedex, or even a guy on roller skates with a pink mohawk and a yellow cape? You just open it, because all you wanna know is… what’s in the box?

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