This is a great preso from the Razorfish Client Summit talking about Nike’s ‘write the future’ social media strategy. 2 years in the making, listening to the audience, building up to the world cup. Now they’ve got over 11 million engaged fans under 24 years old and they reckon they’re only getting started.

ClientSummit2010_KerriHoytPack(Nike) from Razorfish on Vimeo.

Latest project I’ve been working on at Tribal DDB.

How Do I Get Free Tickets – Telstra Party Catchers

Party Catchers | MySpace Video

Kinda beautiful. Kinda dangerous. What happens when it all melts? Does it melt? Or is it stuck like this forever? “Yeah I’d love to come visit, but I left my car out last night and it’s gonna be stuck to the road for the next 6 months. ”

Who needs YouTube when you’ve got animated gifs? This is a pretty sweet animation. Well done Loopable.

These are cool. Gives these iconic album covers a new attitude. I like this one featuring The Doors’ classic cover. There are a bunch of other ones featuring Michael Jackson, David Bowie and others.

I don’t know how they stumbled upon this, but this is just brilliant. Nice work from BBDO Proximity, Malaysia.

This is pretty impressive. Giant interactive billboards in Time Square displaying voice-activated search results on Google maps.

To promote the location-based voice-activated search on their new phones, Verizon partnered up with R/GA, Google and Reuters to place these interactive billboards in Time Square. Anyone can call the toll-free number to say what they’re looking for. The billboards display a Google map showing you where to find it.

It’s based on Google’s search by voice technology. R/GA collaborated with Google to create a perfect demonstration of the phone’s built-in search function. Read a bit more about it at R/GA or the Google Mobile Blog.

This is great – buy Esquire magazine, go to website, see extra stuff. Cool. It‘s fun and a bit unexpected. Seems like it‘s really well made – little bit of a gimic maybe, but that’s okay. Extends the readers’ experience, they engage with the Esquire brand some more etc etc. So I like it, but why do they have to get all ‘cyber’ on it? Using words like ‘augmented reality’? Whoa, check it out maaan! We’re using ‘technology’!

I dunno. Good on them for doing something interesting, but I’m looking forward to the day when we can just make interesting content without banging on about the medium. I mean, when you receive a parcel, do you really care if it’s delivered by Australia Post, or Fedex, or even a guy on roller skates with a pink mohawk and a yellow cape? You just open it, because all you wanna know is… what’s in the box?